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WhatsApp

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WhatsApp Business API for Customer Operations: What It Can and Can't Do
4 August 2026·7 min read

WhatsApp Business API for Customer Operations: What It Can and Can't Do

The WhatsApp Business Platform is not an unrestricted messaging channel. A 24-hour reply window, pre-approved templates, and per-message pricing shape everything you can build. Here is what it is genuinely good for — and what it will refuse to be.