Topic

Integration

Every article filed under this topic.

4 August 2026·7 min read

WhatsApp Business API for Customer Operations: What It Can and Can't Do

The WhatsApp Business Platform is not an unrestricted messaging channel. A 24-hour reply window, pre-approved templates, and per-message pricing shape everything you can build. Here is what it is genuinely good for — and what it will refuse to be.

4 August 2026·7 min read

Your Systems Don't Talk to Each Other. Here's How Integration Actually Works

Integration is not plumbing between apps. It is deciding which system owns each fact, then moving changes reliably even when something fails. Here are the four patterns, the questions that pick between them, and what separates a working integration from a fragile one.